For the job seeker, social media marketing is as simple as sharing and as powerful as reaching the right person. Learn to blog, tweet, pin, and engage. Build an online community that knows and needs your specific skills. When opportunity knocks, you will be the first to hear. George Pond’s start-to-success handbook draws from dozens of footnoted online sources.

Get a background in blogging. Explore six free social media services in detail. Quizzes in each chapter confirm your learning at each step.

A library of more than 30 forms and charts guide your planning and outreach. One form outlines an elevator speech. Other distill that outline into a professional brand. Your brand expresses a one-of-a-kind identity that you can market through social media.

Every job seeker can benefit from a social media network. Introduce yourself through blog post or a write a thoughtful comment. When your online community knows your career brand, you become their right-fit candidate. Social media can help you find and win the job you want in the career you want.